• Dedicated creative team was curated for the Monkey Project
• Developing innovative communication strategies and concepts, strengthening its positioning and setting it apart in a competitive market.
• Designed and executed multi-channel campaigns focused on electronic music culture within the scope of Amsterdam Dance Event (ADE), building
a cohesive connection between visual language and storytelling to deepen the brand’s perception in the music world.
• Directing copywriters, designers, and production teams to craft unique creative worlds and develop tailored communication tones aligned with brand
identity.
• For each event, dedicated newsletters were designed to directly communicate early-bird sales and value propositions to the target audience. This
approach helped build a direct connection with customers, increased brand awareness, strengthened engagement, and supported the sales potential of the events.
• Planned and directed production processes during the event, ensuring the timely delivery of the targeted visual assets.
• Producing high-quality, art works engaging content across digital and print platforms, enhancing brand awareness and customer engagement.