• Developing innovative communication strategies and contents, strengthening its positioning and setting it apart in a competitive market.
• Planned and directed production processes for the promotional campaign, ensuring the timely delivery of the targeted visual assets.
• Designed and executed multi-channel campaigns focused on increasing sales through a strong value proposition, building a cohesive connection between visual language and storytelling to deepen brand perception. As part of this strategy, a collaboration with the MAC group was initiated, leading to an integrated advertising campaign at MAC gyms, which was also adapted for social media platforms.