The branding process was driven by research-based decision-making to ensure a strong, cohesive, and impactful brand identity. Strategic research guided key choices in visual identity, color palette, typography, and messaging, enabling the brand to communicate its values clearly while strengthening recognition and audience alignment.
The Daphne logo was designed with a modern and sophisticated visual language that reflects the brand’s core values. The central leaf motif symbolizes aesthetic sensibility and sustainability, while leather-inspired textures emphasize craftsmanship and premium quality. Shield-inspired forms were integrated to convey reliability, durability, and trust.
From business cards and letterheads to posters and bags were developed with a strong focus on visual consistency and refined aesthetics. The overall creative direction reinforces Gruppo Daphne’s commitment to sustainability and positions the brand as a leader in high-quality suede production.