• Defining the brand’s creative vision and developing innovative communication strategies and concepts, strengthening its positioning and setting it
apart in a competitive market.
• Developed comprehensive brand guidelines and led the design process for a new logo aligned with the updated brand identity.
• Directed and collaborated with copywriters, designers, and production teams, shaping distinctive brand identities and storytelling frameworks.
• Developed three-phase advertising strategies across digital platforms (pre-sale, during sale, and post-sale) and created corresponding creatives to
support each stage effectively.
• Planning and directing end-to-end production processes, ensuring seamless execution within budget and timeline constraints.